LaRoux City

The Basics

Location: Top Northwestern tip of Umberland; anchored along the coast and rising inward through layered districts.

Owner: The LaRue Family

Hours: 24/7. LaRoux never truly closes. The lights dim, the music lowers, the rain falls, but the city stays awake, watching.

Vibe: Red velvet grit. Glamour with teeth. LaRoux City is where power learns how to move quietly through desire, instinct, and long memory. It’s sensual without being soft, luxurious without being loud. A city that hums instead of shouts, where shadow is currency and restraint is a language.

Nickname: The Roux. Locals say, “The Roux runs deep,” meaning nothing here is surface-level. Outsiders whisper “The Velvet Underground,” half in awe, half in warning.

Pride Point: LaRoux believes it is the backbone of Umberland’s power. Money, secrets, leverage, longing; if it matters, it passes through The Roux first. This city doesn’t just host nightlife; it curates influence. It knows where the bones are buried and who put them there.

Who Gathers Here: Power players who prefer dim rooms. Artists who work in shadow. Heirs, fixers, performers, strategists. People who understand that survival is an art and that pleasure can be a weapon. Zaire’s lineage traces back here, woven into the city’s bones.

Atmosphere: Moody, cinematic, and intimate. Rain-slicked streets glow with oxblood and neon red. Jazz leaks from behind unmarked doors. Steam rises from grates like breath. Downtown towers brood in concrete and glass, while Lower LaRoux pulses with brick, iron, and memory. Mid LaRoux softens into brownstones and café light, and Upper LaRoux exhales with tree-lined avenues, wrought iron gates, legacy homes wrapped in quiet wealth. Fog clings when it wants to. Some streets stay wet even when it hasn’t rained.

Unspoken Rule: Never underestimate what feels good. In LaRoux, instinct is intelligence and those who ignore it don’t last.

Rivalries: A quiet but constant tension with The Moor, each claiming to be Umberland’s true seat of power. Side-eye toward SA for being “too lofty, too untouched.”

Shade The Throw: “Ya’ll talk legacy up in The Moor, but when it’s time to feel alive, you come down to The Roux.”